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AOA Announces Conference Agenda
June 19th 2012

AOA Announces 2012 Conference Agenda

Confluence: | Programs | Information | Exhibitors | Hotel Information |

Strategies to Find New Customers and Grow Demand
Daytona Beach, Florida December 4-6, 2012
(Registration and Opening Social 12/3/12)

Monday 12/03/2012*
3:00 PM - 8:00 PM On-site Registration - Hilton Daytona Beach
5:00 PM - 8:00 PM Opening Social - Hilton Daytona Beach

Tuesday 12/04/2012
7:00 AM Registration Hilton Daytona Beach
8:45 - 10:00 AM Keynote Marketing to Reach All Ages and Generations Matt Thornhill

10:30 - 11:45 AM Breakouts:

  • Marketing to Reach All Ages and Generations cont. Matt Thornhill
  • Web Strategies for 2013 to Help You Beat the Competition Jeremy Cameron
  • What to Expect When You Are Sued Tracey Knutson

Noon - 1:30 PM AOA Luncheon; Election of Board and Annual Meeting

1:45 - 3:00 PM Breakouts:

  • Trip Costing Model to Control Expenses, Greg Henington
  • Maximizing ROI on Pay per Click (101 Level), Elizabeth Marsten
  • Advanced SEO and Google Analytics to Achieve and Measure Better Results, Jeremy Cameron
  • Stand-up Paddleboards, Chris Stec

3:00 PM 8:00 PM Outfitter Expo Trade Show Ocean Center
3:15 PM 4:15 PM Paddlesports Rental Cracker Barrel
6:00 PM 8:00 PM Trade Show Grand Opening Reception Ocean Center
8:15 PM 9:30 PM Women in Marketing and Management Cracker Barrel

Wednesday December 5, 2012
8:30 AM 9:45 AM Which Social Media Can Really Benefit Your Outfitting Business, Patrick O'Malley
9:00 AM 6:00 PM Outfitter Expo Trade Show Ocean Center

10:00 AM 11:00 AM Breakouts

  • Benchmarking: Revenue and Expense Ratios Michael Becher
  • Maximizing ROI on Pay per Click (Advanced level) Elizabeth Marsten
  • YouTube Tricks and Techniques to Grow Your Business Patrick O'Malley

11:00 AM 12:30 PM Breakouts:

  • Effective Leadership During Changing Times Harry Chambers
  • Selling to Ecotourists Doug Motel
  • The Trial and Jury Decision Tracey Knutson

12:15 PM 1:30 PM Lunch in Exhibit Hall, Ocean Center

12:30 PM 1:30 PM Whitewater Rafting Cracker Barrel
2:30 PM 5:30 PM Vendermar Product Demos Three successive one-hour sessions, Ocean Center
6:15:PM 8:15 PM Prepare for the Apocalypse Party and Auction

Thursday 12/06/2012

7:30 AM 8:30 AM Learn How to Use Pinterest for Huge Tourism Traffic, Doug Motel, Ocean Center
8:00 AM 2:00 PM Outfitter Expo Trade Show Ocean Center
1:00 PM 2:00 PM 7 Essential Strategies for Tourism Success Susan Sweeney

2:15 PM 3:30 PM Breakouts

  • Strategies for Facebook Marketing Success Susan Sweeney
  • Adventure Resort Cracker Barrel Paul Buechler 2:15 PM 3:30 PM
  • Coaching Employees and the Effective Use of Discipline Harry Chambers

4:00 PM 5:00 PM What to Do: Trip Advisor, Living Social and Group-On Susan Sweeney
5:15 - 6:30 PM Ice Cream Social, closing event and AOA Silent Auction - See what goodies the exhibitors have donated to this year's auction.

All sessions take place at the Hilton unless otherwise noted.
*Agenda is subject to change.

General Conference InformationTrade Show Exhibitors – Online Registration Coming Soon!

WHEN: Registration December - 3 & 4, 2012
SEMINARS: December 4-6, 2012
TRADE SHOW: December 4-6, 2012


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